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Super Bowl Snack Orders Skyrocket: Chips Up 106%

2/7/2026

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Snack Sales Surge

InstaCart's 2026 Snacktime Report shows tortilla chips orders rose 106% for Super Bowl LX.
Potato chips orders rose 32% for the same period.
Salsa and queso orders also surged.
Chicken wings remain a staple with frozen chicken orders up 123%.
The average cost to host a Super Bowl party is about $140 for ten people, up 1.6% from last year.

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Health Experts Advise

Health experts say mindful eating helps fans enjoy Super Bowl LX without overindulging.
They advise eating a light meal before the party and using smaller plates to control portions.
Snack options such as Greek chicken meatballs, hummus with vegetables, and shrimp cocktail offer lower-calorie choices.
Air-fryer chicken wings offer a healthier twist, significantly reducing calories compared with traditional frying.
Staying hydrated and balancing indulgences with healthier choices can maintain health.

History

Historical Context

The Super Bowl, first held in 1967, has evolved into a cultural phenomenon, with Super Bowl LIV in 2020 generating $6.8 billion in consumer spending. Traditionally, 50% of Americans host Super Bowl parties, reflecting its significance. As health awareness rises, fans increasingly opt for healthier snacks, indicating a shift in dietary choices during this major sporting event, which remains the second-largest food consumption occasion in the U.S.

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Snack Sales Surge

InstaCart's 2026 Snacktime Report shows tortilla chips orders rose 106% for Super Bowl LX.
Potato chips orders rose 32% for the same period.
Salsa and queso orders also surged.
Chicken wings remain a staple with frozen chicken orders up 123%.
The average cost to host a Super Bowl party is about $140 for ten people, up 1.6% from last year.

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