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Story perspectives

Amazon Boosts Content Spending and AI Investments for 2026

2/6/2026

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Story summary
  • In 2025, Amazon.com, Inc. reported in its 10-K that content spending rose 10% to $22.4 billion, covering video and music content tied to Prime memberships.
  • Amazon plans to raise capital expenditures by 50% to $200 billion in 2026, focusing on AI investments and licensing agreements with varying payment schedules that affect cost recognition.
  • Amazon's sports rights include the NFL's Thursday Night Football, costing about $1 billion annually.
  • In the fourth quarter of 2025, subscription revenue grew 14% to $13.12 billion.
  • The average remaining life of capitalized video content is 3.2 years.