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Story perspectives

Justin Bieber's Grammys Stunt Boosts Skylrk Brand Sales

2/6/2026

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Summary

Story summary

Justin Bieber performed at the Grammys in lavender boxer shorts and black socks, tattoos visible, after arriving in a custom Balenciaga suit.
The performance served as a marketing move for his Skylrk brand.
Skylrk's logo appeared on the waistband, and boxers and socks sold out shortly after.
Skylrk, launched in July, offers high-priced basics and may signal a new product release.

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Story summary

Justin Bieber performed at the Grammys in lavender boxer shorts and black socks, tattoos visible, after arriving in a custom Balenciaga suit.
The performance served as a marketing move for his Skylrk brand.
Skylrk's logo appeared on the waistband, and boxers and socks sold out shortly after.
Skylrk, launched in July, offers high-priced basics and may signal a new product release.