Story perspectives
PMI Earnings Rise, But Shares Dip Amid Market Share Concerns
2/6/2026
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Story summary
- Philip Morris International (PMI) announced on February 6, 2026 that its adjusted earnings per share are expected to grow 11.1% to 13.1%, surpassing analyst estimates.
- Shares fell after the announcement due to concerns that British American Tobacco is gaining market share in nicotine pouches.
- Chief Executive Officer Jacek Olczak said PMI is prepared to launch updated versions of its Zyn brand to boost competitiveness.
