Story perspectives
Pokémon Surpasses $100 Billion, Celebrates Generational Connections
2/6/2026
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Story summary
- Pokémon has become the highest-grossing entertainment franchise, surpassing $100 billion in revenue.
- It began as an indie project in 1996, created by Satoshi Tajiri in Japan.
- It faced skepticism at first but gained popularity through unique gameplay that encouraged social interaction.
- Pokémon Go, released in 2016, connected millions in real-world environments and accelerated the franchise's growth.
- Today it is celebrated for themes of friendship and connection across generations.
