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Pokémon Surpasses $100 Billion, Celebrates Generational Connections

2/6/2026

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Story summary
  • Pokémon has become the highest-grossing entertainment franchise, surpassing $100 billion in revenue.
  • It began as an indie project in 1996, created by Satoshi Tajiri in Japan.
  • It faced skepticism at first but gained popularity through unique gameplay that encouraged social interaction.
  • Pokémon Go, released in 2016, connected millions in real-world environments and accelerated the franchise's growth.
  • Today it is celebrated for themes of friendship and connection across generations.