Story perspectives

IDF Faces PR Crisis Amid International Media Shift

2/7/2026

30 6

Summary

Story summary

Following the October 7 massacre, former IDF spokesman R. -Adm. Daniel Hagari prioritized international media access.
The shift aimed to present Israel's narrative to global audiences.
However, recent blunders have raised concerns about the IDF's public relations.
Lt. -Col. Nadav Shoshani mistakenly referenced Hamas's casualty figures, fueling misinformation.
Messaging around cemetery examinations and Holocaust Remembrance Day lacked sensitivity, prompting calls for a professional PR approach as a spokesperson is sought.

1 of 1

Story summary

Following the October 7 massacre, former IDF spokesman R. -Adm. Daniel Hagari prioritized international media access.
The shift aimed to present Israel's narrative to global audiences.
However, recent blunders have raised concerns about the IDF's public relations.
Lt. -Col. Nadav Shoshani mistakenly referenced Hamas's casualty figures, fueling misinformation.
Messaging around cemetery examinations and Holocaust Remembrance Day lacked sensitivity, prompting calls for a professional PR approach as a spokesperson is sought.