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NFL Explores Digital Partnerships for Game Broadcast Rights

2/7/2026

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Summary

Story summary

The NFL is exploring partnerships with non-traditional media companies to sell rights for live games, per Hans Schroeder, NFL Media chief.
Schroeder said the league aims to understand options for future distribution models.
The NFL previously sold a Week 1 game to YouTube for about $100 million, showing digital platforms as viable broadcast competitors.
Digital platforms can now reach audiences comparable to broadcast, increasing options for game distribution.

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Story summary

The NFL is exploring partnerships with non-traditional media companies to sell rights for live games, per Hans Schroeder, NFL Media chief.
Schroeder said the league aims to understand options for future distribution models.
The NFL previously sold a Week 1 game to YouTube for about $100 million, showing digital platforms as viable broadcast competitors.
Digital platforms can now reach audiences comparable to broadcast, increasing options for game distribution.