Story perspectives

NBC Celebrates 100 Years with Year-Long NBC100 Campaign

2/7/2026

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Summary

Story summary

National Broadcasting Company (NBC) marks its 100th anniversary with the NBC100 campaign and the tagline 'A Century Together'.
The celebration launches with spots during the 2026 Winter Olympics Opening Ceremony and Super Bowl LX, including ads titled 'Kinetic' and 'In My Life'.
NBC will apply NBC100 branding throughout the year at events including the FIFA World Cup and Macy’s Thanksgiving Day Parade, with a centennial commemorative airing later this year.

History

Historical Context

Established in 1926 by the Radio Corporation of America, the National Broadcasting Company (NBC) became the first major broadcast network in the U.S. Its inaugural radio broadcast attracted over 100,000 listeners, marking a significant shift in media. Today, NBC's centennial celebration underscores its lasting impact on American culture, particularly through major events like the Super Bowl and FIFA World Cup.

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Story summary

National Broadcasting Company (NBC) marks its 100th anniversary with the NBC100 campaign and the tagline 'A Century Together'.
The celebration launches with spots during the 2026 Winter Olympics Opening Ceremony and Super Bowl LX, including ads titled 'Kinetic' and 'In My Life'.
NBC will apply NBC100 branding throughout the year at events including the FIFA World Cup and Macy’s Thanksgiving Day Parade, with a centennial commemorative airing later this year.

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