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Rare Pikachu Card Expected to Fetch $10 Million at Auction

2/7/2026

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Logan Paul Auctions Pokémon Card

The PSA 10 Illustrator Pikachu card will be auctioned on February 7 at the Georgia World Congress Center, potentially fetching over $10 million.
Logan Paul (YouTuber) bought the card for $5.3 million in 2022.
The Pokémon card market has surged, with CardsHQ noting a shift from sports cards to Pokémon dominating sales.
Despite rising thefts at retailers, demand for Pokémon cards continues to grow as enthusiasts become invested in the hobby.

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Tajiri's Pokémon Phenomenon

Satoshi Tajiri, founder of Game Freak, created Pokémon in the 1990s, driving a global phenomenon.
Pokémon was released in Japan in 1996 and spread through trading between players.
Adults expressed skepticism and moral panic, yet the franchise flourished, culminating in 2016 with Pokémon Go.
Today, Pokémon is the highest-grossing entertainment franchise, generating over $100 billion, and Tajiri remains involved with Game Freak but has stepped back from daily operations.

History

Historical Context

Launched in Japan in 1996, the Pokémon franchise, created by Satoshi Tajiri, quickly became a cultural sensation, generating over $100 billion in revenue. By 1999, "Pokémania" peaked in North America, with the anime becoming the highest-rated children's show. The recent auction of a PSA 10 Illustrator Pikachu card, expected to exceed $10 million, underscores the franchise's enduring popularity and impact on gaming and pop culture.

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Logan Paul Auctions Pokémon Card

The PSA 10 Illustrator Pikachu card will be auctioned on February 7 at the Georgia World Congress Center, potentially fetching over $10 million.
Logan Paul (YouTuber) bought the card for $5.3 million in 2022.
The Pokémon card market has surged, with CardsHQ noting a shift from sports cards to Pokémon dominating sales.
Despite rising thefts at retailers, demand for Pokémon cards continues to grow as enthusiasts become invested in the hobby.

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