Story perspectives

Every Minute Matters: Football Matches Delayed for CPR Awareness

2/7/2026

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Summary

Story summary

Championship, League One, and League Two matches will start one minute later from February 5–9, 2025, for Every Minute Matters campaign, involving 36 matches.
Sky Bet and the British Heart Foundation sponsor the initiative to raise awareness of timely CPR.
Ambassadors Micah Richards, Jermain Defoe, and Glenn Hoddle promote the message.
Hoddle notes every minute matters after surviving cardiac arrest in 2018.
The campaign was highlighted during the 2025 EFL play-offs.

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Story summary

Championship, League One, and League Two matches will start one minute later from February 5–9, 2025, for Every Minute Matters campaign, involving 36 matches.
Sky Bet and the British Heart Foundation sponsor the initiative to raise awareness of timely CPR.
Ambassadors Micah Richards, Jermain Defoe, and Glenn Hoddle promote the message.
Hoddle notes every minute matters after surviving cardiac arrest in 2018.
The campaign was highlighted during the 2025 EFL play-offs.