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Story summary
- Alo Yoga has taken over a 7,000 sq ft waterfront space in Hong Kong's K11 Musea, replacing Fortnum & Mason.
- The move is occurring amid a challenging retail environment, with Alo hiring for Hong Kong roles while the store remains unofficial.
- Founded in Los Angeles in 2007, Alo Yoga has grown via celebrity endorsements and plans new stores in Beijing and Shanghai.
