Story perspectives
China's Granfluencers: Seniors Thrive in Social Media Scene
2/7/2026
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Story summary
- China has seen a rise in granfluencers since 2019 as the aging population engages with media.
- By 2024, over 30 million people aged 60 and older were active on RedNote.
- These seniors posted over 100 million posts.
- Douyin recorded over 600 million videos from this age group by April 2021.
- Granfluencers include a 68-year-old woman from Shandong with 1.1 million followers and three women in their 70s rapping while cooking.
