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Emotional Products Surge as Year of the Horse Approaches

2/8/2026

49 4 Full Breakdown

Summary

Story summary

As the Year of the Horse approaches, Chinese consumers favor playful, emotional products and soft designs over formal styles, boosting sales of plush toys and gold accessories.
Pop Mart's Have a Good Run series has sold out.
Chow Tai Seng, the domestic jeweler, says its Tang Horse collection has surpassed 6 million yuan in sales since January.
Analysts say emotional connections are crucial as brand loyalty declines among younger consumers.

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Story summary

As the Year of the Horse approaches, Chinese consumers favor playful, emotional products and soft designs over formal styles, boosting sales of plush toys and gold accessories.
Pop Mart's Have a Good Run series has sold out.
Chow Tai Seng, the domestic jeweler, says its Tang Horse collection has surpassed 6 million yuan in sales since January.
Analysts say emotional connections are crucial as brand loyalty declines among younger consumers.