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Microsoft's AI Push: Copilot Struggles Amid Rising Costs

2/8/2026

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Story summary
  • Microsoft Corporation's focus on artificial intelligence has frustrated users and reduced preference for its Copilot service.
  • A report shows only 10% of enterprise customers actively use Copilot, as competition from Google and OpenAI grows.
  • Current and former employees cited confusing branding and a lack of cohesion among products.
  • Analysts express concern over escalating AI spending, which reached $37.5 billion and outpaced profit growth.