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Full Breakdown

Surge in Text Message Scams Targeting Vodafone and EE Customers

2/8/2026, 12:11:41 PM

Overview of the Scam

A recent wave of text message scams has emerged, targeting customers of mobile providers EE and Vodafone. These fraudulent messages claim that recipients have accrued points in a rewards program, which they must act quickly to redeem. The messages falsely suggest that users can earn valuable prizes, but they are designed to extract personal banking information from unsuspecting individuals.

Nature of the Fraudulent Messages

The scam messages purport to inform users about a rewards program, stating that they have accumulated points that are about to expire. For instance, one message claims, “You currently hold 12,739 Reward Points available in your account. If no action is taken, these points will expire in 3 days.” Another message mimics a reminder from Vodafone, urging users to act quickly to avoid losing their points. However, both EE and Vodafone have confirmed that these rewards programs do not exist as described in the texts.

Company Responses and Actions

EE reported that it first became aware of the scam two months prior and has since received over 265,000 reports from customers regarding the fraudulent messages. The company clarified that it does not operate a points-for-rewards scheme and is currently collaborating with Apple and Google to address the issue. Vodafone, while having a legitimate rewards program called VeryMe Rewards, noted that it never refers to it as the “Vodafone Rewards Club,” a term used in the scam messages. Vodafone also indicated that its customers are less likely to receive these texts due to RCS messaging not being enabled on iPhones, although users on other networks are still affected.

Urgency as a Tactic

The scammers employ a sense of urgency, claiming that points will expire soon, which is a common tactic used to pressure individuals into making hasty decisions. This strategy aims to exploit the fear of missing out on rewards, leading victims to provide sensitive information without due caution.

Recommended Actions for Victims

In response to the ongoing scam, EE advises customers to report suspicious messages by using the “report spam” feature on their devices or forwarding the messages to 7726 at no cost. Individuals who may have inadvertently shared personal information are urged to contact their banks immediately and report the incident to Report Fraud (formerly known as Action Fraud).

Conclusion

As text message scams continue to proliferate, it is crucial for consumers to remain vigilant and informed about the tactics employed by fraudsters. Both EE and Vodafone are actively working to mitigate the impact of these scams, but customer awareness and prompt reporting remain essential in combating this growing threat.