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Michael Bay Sues Cadillac for $1.5M Over Ad Dispute

2/8/2026

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Story summary
  • Michael Bay, filmmaker, filed a $1.5 million lawsuit against Cadillac over a Super Bowl commercial for Cadillac's Formula 1 team.
  • Bay alleges he was hired to produce the ad but was later cut.
  • The Los Angeles lawsuit accuses Cadillac of breach of contract and fraud, described as a bait-and-switch.
  • Bay says he dedicated significant resources and was told on December 6 that the agency had chosen another director.