Story perspectives

Disney's Blockbuster Year: New Hits and Global Merchandising

2/9/2026

Summary

Story summary

The Walt Disney Company is poised for blockbuster year with releases including Star Wars: The Mandalorian and Grogu, Toy Story 5, and Moana.
The Disney Blockbuster Season campaign supports these releases with LEGO and Crocs merchandise.
Paul Gitter, Disney Consumer Products’ executive vice president, says products deepen emotional connections to stories.
The campaign aims to reach 180 countries and builds on Lilo & Stitch, which generated over $4 billion in merchandise sales.

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Story summary

The Walt Disney Company is poised for blockbuster year with releases including Star Wars: The Mandalorian and Grogu, Toy Story 5, and Moana.
The Disney Blockbuster Season campaign supports these releases with LEGO and Crocs merchandise.
Paul Gitter, Disney Consumer Products’ executive vice president, says products deepen emotional connections to stories.
The campaign aims to reach 180 countries and builds on Lilo & Stitch, which generated over $4 billion in merchandise sales.