Story perspectives

Sydney Sweeney Opens NYSE Amid Controversial Ad Campaign

2/9/2026

Summary

Story summary

Actress Sydney Sweeney rang the New York Stock Exchange (NYSE) opening bell on February 6, 2026, with American Eagle Outfitters CEO Jay Schottenstein.
The 2025 American Eagle ad campaign featured jeans and a denim jacket.
The campaign drew criticism for its wordplay on genetic traits.
U.S. President Donald Trump defended Sweeney on Truth Social.
American Eagle Outfitters clarified that the campaign focused on the jeans and confidence in wearing them.

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Story summary

Actress Sydney Sweeney rang the New York Stock Exchange (NYSE) opening bell on February 6, 2026, with American Eagle Outfitters CEO Jay Schottenstein.
The 2025 American Eagle ad campaign featured jeans and a denim jacket.
The campaign drew criticism for its wordplay on genetic traits.
U.S. President Donald Trump defended Sweeney on Truth Social.
American Eagle Outfitters clarified that the campaign focused on the jeans and confidence in wearing them.