Story perspectives

Bad Bunny to Headline Global Super Bowl LX Halftime Show

2/10/2026

Summary

Story summary

National Football League (NFL) selected Bad Bunny for the Super Bowl LX halftime show, signaling globalization of the sport.
Commissioner Roger Goodell said international expansion is a possibility and hinted at a foreign-based team.
The NFL has discussed this idea for years, including a proposed European division that would require restructuring.
The long-term goal is a trillion-dollar global business built on continuing international efforts since 2007's London games.

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Story summary

National Football League (NFL) selected Bad Bunny for the Super Bowl LX halftime show, signaling globalization of the sport.
Commissioner Roger Goodell said international expansion is a possibility and hinted at a foreign-based team.
The NFL has discussed this idea for years, including a proposed European division that would require restructuring.
The long-term goal is a trillion-dollar global business built on continuing international efforts since 2007's London games.