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Pokémon Celebrates 30th Anniversary with Star-Studded Super Bowl Ad

2/10/2026

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Summary

Story summary

Pokémon launched its 30th anniversary campaign with a Super Bowl ad featuring Lady Gaga, Trevor Noah, and Jisoo.
In the ad, Gaga selects Jigglypuff and performs a duet.
Noah highlights Psyduck.
The campaign aims to unite fans through nostalgia, with yearlong events including family-friendly Day Out and adult-focused Night Out activities.
A new game, Pokopia, will be released on March 5.

History

Historical Context

The Pokémon franchise, launched on February 27, 1996, with the release of Pocket Monsters Red and Green, celebrated its 25th anniversary in 2021 through a global campaign featuring artists like Katy Perry and Post Malone. With over 368 million games sold, Pokémon's enduring popularity highlights its cultural significance and adaptability, as seen in the 30th anniversary campaign featuring Lady Gaga and Trevor Noah.

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Story summary

Pokémon launched its 30th anniversary campaign with a Super Bowl ad featuring Lady Gaga, Trevor Noah, and Jisoo.
In the ad, Gaga selects Jigglypuff and performs a duet.
Noah highlights Psyduck.
The campaign aims to unite fans through nostalgia, with yearlong events including family-friendly Day Out and adult-focused Night Out activities.
A new game, Pokopia, will be released on March 5.

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