H&M Launches "Wuthering Heights" Collection Ahead of Film Release

H&M has introduced an 11-piece ready-to-wear collection inspired by the upcoming film adaptation of Emily Brontë's "Wuthering Heights," directed by Emerald Fennell. The collection, which became available on February 9, 2026, features a range of items designed to evoke the gothic romance of the story, including oversized T-shirts, floaty blouses, empire-waisted dresses, and lace-trimmed skirts. Prices for the collection start at $20, making it accessible for fans looking to channel the film's aesthetic.

H&M’s ‘Wuthering Heights’ Collection Channels Margot Robbie’s Gothic Romance Era

The collection's launch coincides with the film's theatrical release on February 13, 2026. This strategic timing aims to capitalize on the buzz surrounding the film, which stars Margot Robbie as Catherine and Jacob Elordi as Heathcliff. The film has already garnered positive reviews, with critics praising the chemistry between the leads and the film's dramatic storytelling. H&M's collection is positioned as a way for fans to engage with the film's themes and characters through fashion.

Variety Magazine

The collection draws inspiration from the film's costumes, designed by Oscar-winning costume designer Jacqueline Durran. It features modern interpretations of Victorian styles, incorporating bold colors like pastel pinks, deep reds, and blacks that reflect the film's visual landscape. Notable pieces include graphic tees with gothic lettering and illustrations, as well as feminine silhouettes that nod to key moments in the story, such as Cathy’s wedding to Edgar.

Variety Magazine

Fashion outlets and social media have reacted positively to the collection, with many predicting that items will sell out quickly due to their limited-edition nature and the film's impending release. Early discussions among fans focus on which pieces best embody the characters and themes of "Wuthering Heights." The collection is marketed as suitable for various occasions, from movie screenings to themed gatherings, appealing to both dedicated fans and newcomers to the story.

H&M’s ‘Wuthering Heights’ Collection Channels Margot Robbie’s Gothic Romance Era

While the collection has received acclaim, some critics note that it operates within the fast-fashion realm, raising questions about sustainability. H&M has included recycled materials in several items, but the overall collection is not branded as an eco-friendly line. The juxtaposition of high-fashion inspiration with everyday wear highlights H&M's strategy to make the gothic romance accessible without the luxury price tag.

H&M’s ‘Wuthering Heights’ Collection Channels Margot Robbie’s Gothic Romance Era

As the film's release date approaches, H&M's collection is expected to generate significant interest. The synergy between the film's promotional activities and the fashion line suggests a calculated effort to engage audiences. Fans are encouraged to shop early to secure their favorite pieces, as demand is anticipated to be high. The collection serves as a bridge between literature and contemporary fashion, allowing fans to immerse themselves in the world of "Wuthering Heights" through their wardrobe choices.

H&M’s ‘Wuthering Heights’ Collection Channels Margot Robbie’s Gothic Romance Era

• “H&M is clearly betting that fans want that Cathy and Heathcliff-level obsession in their wardrobes without paying full-on luxury prices.” — Fashion Analyst

H&M’s ‘Wuthering Heights’ Collection Channels Margot Robbie’s Gothic Romance Era

• “This collection gives you a way to bridge the book you are reading, the film you are about to watch, and the wardrobe you actually live in.” — Fashion Critic

H&M’s ‘Wuthering Heights’ Collection Channels Margot Robbie’s Gothic Romance Era

This collection not only reflects the film's themes but also positions H&M as a key player in the intersection of fashion and film promotion.

H&M’s ‘Wuthering Heights’ Collection Channels Margot Robbie’s Gothic Romance Era