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Budweiser's 'American Icons' Shines in Super Bowl Ad Meter

2/10/2026

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Summary

Story summary

Budweiser's 'American Icons' topped the USA TODAY Ad Meter for Super Bowl 60 on February 8, 2026, at 4.00 stars.
The ad celebrated American symbols, featuring a Clydesdale and a bald eagle.
Lay's 'Last Harvest' and Pepsi's 'The Choice' were well-received.
Coinbase's ad was criticized and received the lowest rating of 2.06 stars.

History

Historical Context

Apple's groundbreaking "1984" Super Bowl ad, directed by Ridley Scott, introduced the Macintosh and challenged conformity in tech advertising. Viewed by over 96 million people, it set a new standard for impactful commercials. This legacy continues with Budweiser's recent "American Icons" ad, reflecting the Super Bowl's cultural significance and its influence on advertising strategies in the decades since.

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Story summary

Budweiser's 'American Icons' topped the USA TODAY Ad Meter for Super Bowl 60 on February 8, 2026, at 4.00 stars.
The ad celebrated American symbols, featuring a Clydesdale and a bald eagle.
Lay's 'Last Harvest' and Pepsi's 'The Choice' were well-received.
Coinbase's ad was criticized and received the lowest rating of 2.06 stars.

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