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Story summary
- Automakers pulled back from Super Bowl advertising in 2026 due to high costs and poor returns.
- Jeep deemed it "irresponsible" to spend $8 million on a commercial and released a humorous ad for the hybrid Cherokee.
- Toyota showcased a heartwarming ad with athletes reflecting on childhood dreams.
- Ford did not run Super Bowl ads in 2026, instead appearing during the halftime show with Bad Bunny on a vintage Ford pickup.
