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MrBeast Acquires Step to Empower Gen Z Finances

2/10/2026

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Story summary
  • MrBeast, the popular YouTuber, announced on February 9 that Beast Industries acquired Step, a Gen Z financial services platform.
  • He aims to give young people the financial knowledge he lacked growing up.
  • Step offers credit and debit cards and interest-bearing accounts.
  • Step's CEO CJ MacDonald said the purchase will enhance the platform and introduce innovative products.
  • The acquisition cost remains undisclosed.