Story perspectives

Pleasant River Lumber Expands Amid Mixed Market Signals

2/10/2026

Summary

Story summary

Pleasant River Lumber in Enfield, Maine, expanded operations by adding a second manufacturing shift after investing over $100 million since 2020.
Softwood lumber prices have remained stable.
Hardwood lumber production is declining due to tariffs and reduced demand.
Industry analysts Jason Brochu and Alden Robbins express mixed views on tariffs' impact, with Brochu optimistic that tariffs could boost domestic demand and Robbins warning of uncertainty from fluctuating markets and rising costs.

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Story summary

Pleasant River Lumber in Enfield, Maine, expanded operations by adding a second manufacturing shift after investing over $100 million since 2020.
Softwood lumber prices have remained stable.
Hardwood lumber production is declining due to tariffs and reduced demand.
Industry analysts Jason Brochu and Alden Robbins express mixed views on tariffs' impact, with Brochu optimistic that tariffs could boost domestic demand and Robbins warning of uncertainty from fluctuating markets and rising costs.