UFC 326: A Milestone Event in MMA Broadcasting

UFC 326 is set to take place on March 7, 2024, at the T-Mobile Arena in Las Vegas. This event marks a significant moment in the partnership between the Ultimate Fighting Championship (UFC) and Paramount+, as it will be the first time UFC fights are simulcast live on CBS. The main event features former lightweight champion Charles Oliveira competing against former featherweight champion Max Holloway for the BMF title. The event will begin with early prelims at 5 p.m. ET, followed by prelims at 7 p.m., and the main card starting at 9 p.m. The first hour of the main card will be simulcast on CBS from 8-10 p.m., while the remaining two hours will be available exclusively on Paramount+.

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CBS has a notable history in broadcasting mixed martial arts (MMA). In 2008, it aired the first live MMA event in primetime on American network television, featuring a bout between Kimbo Slice and James Thompson. This event attracted approximately five million viewers. Following this, CBS partnered with Strikeforce, showcasing events that included high-profile fighters like Fedor Emelianenko. However, the partnership faced challenges, culminating in the infamous "Nashville Brawl" in 2010, which negatively impacted Strikeforce's tenure on network television.

CBS Sports

The return of MMA to CBS with UFC 326 represents a major development for both the network and the sport. This event not only highlights the UFC's growth into a global powerhouse but also aims to attract a wider audience through its simulcast strategy. The inclusion of prominent fighters such as Oliveira and Holloway is expected to generate significant viewer interest.

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UFC president Dana White has expressed enthusiasm about the event, emphasizing the importance of bringing UFC fights back to network television. He stated, “This is a huge opportunity for us to showcase our sport to a broader audience.” CBS has also indicated its commitment to promoting the event, with plans for a special program titled "This is UFC," which will air on February 20, 2024, to build anticipation for UFC 326.

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While the event is largely anticipated, some critics have raised concerns about the potential commercialization of MMA and its impact on the sport's integrity. Detractors argue that the focus on mainstream broadcasting may overshadow the athleticism and skill of the fighters involved.

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As UFC 326 approaches, fans can expect promotional activities leading up to the event, including the special airing of "This is UFC." The outcomes of the fights, particularly the main event between Oliveira and Holloway, will likely influence future matchups and the ongoing relationship between UFC and CBS.

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• “This time, it's the biggest promotion in the game airing a marquee UFC 326 event headlined by some of the sport's biggest stars.” — CBS Sports Commentary

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