1 of 1
Story summary
- Bad Bunny's Super Bowl halftime performance drew 26.5 million U.S. households, a 39% decline from Kendrick Lamar's performance in the previous year.
- Samba TV reports overall Super Bowl viewership fell 13% from last year, with 48.6 million households watching.
- The article notes that Samba TV and Nielsen use different data collection methods.
- The article suggests a cultural shift toward alternatives such as Turning Point USA's All America Halftime Show.
