Story perspectives

Seahawks Triumph in Record-Breaking Super Bowl LX

2/11/2026

Summary

Story summary

Super Bowl LX, held on February 8, 2026, featured the Seattle Seahawks defeating the New England Patriots, averaging 124.9 million viewers, making it the second-most-watched Super Bowl.
The game peaked at 137.8 million viewers, setting a U.S. television record.
Bad Bunny's halftime show attracted 128.2 million viewers, despite a drop from the second-quarter peak.
Telemundo recorded 3.3 million viewers, a record for Spanish-language broadcasts.
NBCU achieved a Super Bowl ad sales record, with some 30-second spots exceeding $10 million.

History

Historical Context

Super Bowl XLVIII, held on February 2, 2014, at MetLife Stadium, marked the first outdoor Super Bowl in a cold-weather city. The Seattle Seahawks triumphed over the Denver Broncos 43-8, achieving the largest margin of victory for an underdog in Super Bowl history. The game attracted 111.5 million viewers, briefly becoming the most-watched program in U.S. television history.

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Story summary

Super Bowl LX, held on February 8, 2026, featured the Seattle Seahawks defeating the New England Patriots, averaging 124.9 million viewers, making it the second-most-watched Super Bowl.
The game peaked at 137.8 million viewers, setting a U.S. television record.
Bad Bunny's halftime show attracted 128.2 million viewers, despite a drop from the second-quarter peak.
Telemundo recorded 3.3 million viewers, a record for Spanish-language broadcasts.
NBCU achieved a Super Bowl ad sales record, with some 30-second spots exceeding $10 million.

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