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Mattel Acquires NetEase Stake for $159 Million Deal

2/11/2026

50 5 Full Breakdown

Summary

Mattel Expands Digital Strategy

Mattel, Inc. will acquire NetEase, Inc.'s 50% stake in Mattel163 for $159 million, valuing the studio at $318 million, to enhance Mattel's digital strategy and mobile game production.
The deal is expected to close by the end of Q1 2026.
Mattel has entered a licensing agreement with Paramount for Teenage Mutant Ninja Turtles products launching in 2027.
Natalia Premovic was appointed Chief Consumer Products and Experiences Officer at Mattel, Inc.

Summary

Mattel Faces Revenue Challenges

Mattel, Inc. reported fourth-quarter net income of $106 million, down from $141 million a year ago, as revenue rose 7% to $1.76 billion but missed the $1.83 billion consensus.
CEO Ynon Kreiz attributed weaker December sales to tariffs and global trade issues.
Mattel plans to invest $150 million in 2026 to grow organically and to acquire Mattel163 as part of a broader strategy to enhance digital gaming and entertainment offerings.

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Mattel Expands Digital Strategy

Mattel, Inc. will acquire NetEase, Inc.'s 50% stake in Mattel163 for $159 million, valuing the studio at $318 million, to enhance Mattel's digital strategy and mobile game production.
The deal is expected to close by the end of Q1 2026.
Mattel has entered a licensing agreement with Paramount for Teenage Mutant Ninja Turtles products launching in 2027.
Natalia Premovic was appointed Chief Consumer Products and Experiences Officer at Mattel, Inc.

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