1 of 1
Story summary
- The toy industry is optimistic about 2026, spurred by releases like Toy Story 5 and Star Wars: The Mandalorian & Grogu.
- The $45 billion market faced challenges in 2024 and 2025 due to tariffs and declines in dolls and stuffed animals.
- Basic Fun reported significant losses as tariffs eroded margins.
- Experts expect 2026 to bring innovation as the Toy Fair showcases franchises, with adult collectors driving demand for higher-priced toys.
