Story perspectives

Southeast Asia's Streaming Surges: 19% Growth in 2025

2/11/2026

Summary

Story summary

The premium streaming market in Southeast Asia grew in 2025, as paid accounts rose 19% to over 61 million.
Indonesia led new account growth and viewing time.
Thailand and the Philippines showed steady expansion.
Southeast Asian viewers streamed 4.2 billion hours in Q4 2025, with Netflix and Vidio showing significant increases.
Indonesian productions matched Korean programming in viewership share, and Viu ranked second in subscribers due to Korean and Chinese dramas.

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Story summary

The premium streaming market in Southeast Asia grew in 2025, as paid accounts rose 19% to over 61 million.
Indonesia led new account growth and viewing time.
Thailand and the Philippines showed steady expansion.
Southeast Asian viewers streamed 4.2 billion hours in Q4 2025, with Netflix and Vidio showing significant increases.
Indonesian productions matched Korean programming in viewership share, and Viu ranked second in subscribers due to Korean and Chinese dramas.