Story perspectives

Influencer Accuses Xibei of Overcharging Amid Closure Plans

2/11/2026

Summary

Story summary

In September 2025, Luo Yonghao, influencer, accused Xibei of overcharging for pre-made meals.
Evidence of frozen ingredients emerged.
Xibei founder Jia Guolong denied the claims.
Xibei will close 102 outlets after the controversy.
China's government issued guidelines to regulate influencer conduct and require food-prep transparency, while tensions with the Philippines rose after Kalayaan town declared the Chinese ambassador persona non grata, prompting Beijing to retaliate.

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Story summary

In September 2025, Luo Yonghao, influencer, accused Xibei of overcharging for pre-made meals.
Evidence of frozen ingredients emerged.
Xibei founder Jia Guolong denied the claims.
Xibei will close 102 outlets after the controversy.
China's government issued guidelines to regulate influencer conduct and require food-prep transparency, while tensions with the Philippines rose after Kalayaan town declared the Chinese ambassador persona non grata, prompting Beijing to retaliate.