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Ashley Graham Launches Lucci Lambrusco to Revive Wine Market

2/11/2026

49 8 Full Breakdown

Summary

Story summary

Ashley Graham launched her wine brand Lucci Lambrusco on February 11, 2026.
The dry, sparkling red wine aims to revive the Lambrusco category in the U.S.
Graham sees a $10 billion bubble alcohol market opportunity and emphasizes quality and personal connection.
She notes progress on inclusivity for plus-size models, referencing Victoria's Secret.
Lucci retails for $19.99 and is available at major retailers.

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Story summary

Ashley Graham launched her wine brand Lucci Lambrusco on February 11, 2026.
The dry, sparkling red wine aims to revive the Lambrusco category in the U.S.
Graham sees a $10 billion bubble alcohol market opportunity and emphasizes quality and personal connection.
She notes progress on inclusivity for plus-size models, referencing Victoria's Secret.
Lucci retails for $19.99 and is available at major retailers.