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Warner Bros. Sees 102% Streaming Surge for 2026 Olympics

2/11/2026

Summary

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Warner Bros. Discovery reported viewership gains for the Milan-Cortina 2026 Winter Olympics across streaming and pay-TV, led by HBO Max's Heated Rivalry as a Games title.
Streaming hours rose 102% versus Beijing 2022, while subscriber numbers surpassed Beijing's audience within three days, with growth in France, Germany, Italy, and the United Kingdom.
Linear television rose 33% in viewership on Eurosport and TNT Sports, with coverage continuing through February 22, 2026.

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Story summary

Warner Bros. Discovery reported viewership gains for the Milan-Cortina 2026 Winter Olympics across streaming and pay-TV, led by HBO Max's Heated Rivalry as a Games title.
Streaming hours rose 102% versus Beijing 2022, while subscriber numbers surpassed Beijing's audience within three days, with growth in France, Germany, Italy, and the United Kingdom.
Linear television rose 33% in viewership on Eurosport and TNT Sports, with coverage continuing through February 22, 2026.