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Taylor Swift's Kiss Sparks Lipstick Buzz Amid Bankruptcy

2/11/2026

34 8 Full Breakdown

Summary

Story summary

Taylor Swift's kiss with Travis Kelce after the Chiefs' 2024 Super Bowl win sparked discussion about her red lipstick.
Speculation pointed to Pat McGrath Labs LiquiLust in Elson 4 as the lipstick, especially after McGrath appeared in Swift's music video.
Pat McGrath Labs filed for Chapter 11 bankruptcy on January 22, 2026.
The decline from a $1 billion valuation has puzzled many and highlighted issues within the cosmetics industry.

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Story summary

Taylor Swift's kiss with Travis Kelce after the Chiefs' 2024 Super Bowl win sparked discussion about her red lipstick.
Speculation pointed to Pat McGrath Labs LiquiLust in Elson 4 as the lipstick, especially after McGrath appeared in Swift's music video.
Pat McGrath Labs filed for Chapter 11 bankruptcy on January 22, 2026.
The decline from a $1 billion valuation has puzzled many and highlighted issues within the cosmetics industry.