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Hillsdale College Launches "Learn Like Charlie" Campaign

2/12/2026, 3:26:56 AM

Announcement of the Campaign

Hillsdale College has initiated its "Learn Like Charlie" campaign, encouraging Americans to engage in free online courses that were completed by the late Charlie Kirk. The announcement was made during Turning Point USA’s (TPUSA) All-American Halftime Show. The campaign aims to promote education centered around the Bible and the foundational principles of the United States. Hillsdale College President Larry Arnn highlighted the importance of rigorous education during a press release, reflecting on his conversations with Kirk, who was assassinated on September 10, 2025.

Background on Charlie Kirk

Charlie Kirk was a prominent conservative activist and the founder of TPUSA. His assassination occurred while he was speaking at Utah Valley University as part of his "American Comeback Tour." Following his death, Hillsdale College sought to honor his legacy by promoting educational initiatives that he valued. Arnn recalled advising Kirk on the importance of a serious education, emphasizing the need for hard work and dedication in learning.

Course Offerings

The "Learn Like Charlie" campaign features several free online courses from Hillsdale College that Kirk completed. These include "Constitution 101: The Meaning and History of the Constitution," "The Genesis Story: Reading Biblical Narratives," and "American Citizenship and Its Decline." The campaign was launched with a 60-second commercial during the TPUSA event, showcasing Kirk's advocacy for these courses. In one segment, a caller to "The Charlie Kirk Show" expressed enthusiasm for taking Hillsdale's online courses, to which Kirk responded positively.

Official Statements & Responses

In the press release, Larry Arnn stated, “If you want to grow, you have to suffer. It’s hard to learn — into the night, crack of dawn in the morning. Start with the Bible. Read the classics. Study the founding of America.” This sentiment underscores the campaign's focus on traditional educational values that Kirk championed.

Criticism & Opposition

While the campaign has garnered support from conservative circles, it may face criticism from those who view it as an attempt to promote a specific ideological perspective in education. Critics may argue that the focus on the Bible and a particular interpretation of American history could limit broader educational discourse.

What's Next

The campaign is expected to continue its outreach through various media channels, aiming to attract more participants to Hillsdale College's online courses. As the initiative unfolds, it will be important to monitor its impact on civic education and public engagement with foundational American principles.