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Stars Embrace 'Method Dressing' Trend for Film Promotions

2/11/2026

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Summary

Story summary

Trend of 'method dressing' is growing, highlighted by Margot Robbie's outfits inspired by Wuthering Heights and Barbie.
Robbie's stylist, Andrew Mukamal, crafts looks referencing specific characters and themes to deepen promotions.
Other stars such as Cynthia Erivo, Ariana Grande, and Timothée Chalamet have adopted this approach, with Grande channeling Glinda from Wicked.
Zendaya, known for method dressing, has shown styles for Dune: Part Two.

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Story summary

Trend of 'method dressing' is growing, highlighted by Margot Robbie's outfits inspired by Wuthering Heights and Barbie.
Robbie's stylist, Andrew Mukamal, crafts looks referencing specific characters and themes to deepen promotions.
Other stars such as Cynthia Erivo, Ariana Grande, and Timothée Chalamet have adopted this approach, with Grande channeling Glinda from Wicked.
Zendaya, known for method dressing, has shown styles for Dune: Part Two.