Story perspectives

New Job Titles Confuse UK Job Seekers, Report Reveals

2/12/2026

Summary

Story summary

A Tide report shows many British job seekers are unaware of emerging tech roles such as "empathy engineer" and "belonging manager."
The roles aim to integrate human perspectives into technology and foster inclusive cultures.
About 80% of surveyed participants did not understand what a belonging manager does, suggesting titles deter applicants.
Employers are creating unconventional names for standard roles, and the report calls for clearer job descriptions to attract talent.

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Story summary

A Tide report shows many British job seekers are unaware of emerging tech roles such as "empathy engineer" and "belonging manager."
The roles aim to integrate human perspectives into technology and foster inclusive cultures.
About 80% of surveyed participants did not understand what a belonging manager does, suggesting titles deter applicants.
Employers are creating unconventional names for standard roles, and the report calls for clearer job descriptions to attract talent.