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Chinese Official's Death Sparks Debate on 'Official Influencers'

2/12/2026

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Summary

Story summary

He Jiaolong, a Chinese government official, died on January 14 from a severe head injury after a horse riding accident while filming a promotional video in Xinjiang on January 11.
He Jiaolong has served as the director of Xinjiang’s Agricultural Product Brand Development and Marketing Service Centre since 2023.
Her death has ignited discussions about "official influencers" in China.

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Story summary

He Jiaolong, a Chinese government official, died on January 14 from a severe head injury after a horse riding accident while filming a promotional video in Xinjiang on January 11.
He Jiaolong has served as the director of Xinjiang’s Agricultural Product Brand Development and Marketing Service Centre since 2023.
Her death has ignited discussions about "official influencers" in China.