Back to today’s briefing

Story perspectives

Waikiki's Doctor Shortage Sparks Rise in Direct Care Model

2/12/2026

42 3 Full Breakdown

Summary

Story summary

A shortage of doctors accepting new patients in Waikiki led Kiah Bland to choose a direct primary care model.
The model costs $200 per month and bypasses insurance to provide immediate access to a physician.
Only seven direct primary care practices exist in Hawai‘i.
Doctors report improved job satisfaction and better patient care.
Patients appreciate personalized care and reduced wait times, although some face financial challenges.

1 of 1

Story summary

A shortage of doctors accepting new patients in Waikiki led Kiah Bland to choose a direct primary care model.
The model costs $200 per month and bypasses insurance to provide immediate access to a physician.
Only seven direct primary care practices exist in Hawai‘i.
Doctors report improved job satisfaction and better patient care.
Patients appreciate personalized care and reduced wait times, although some face financial challenges.