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Hermès Buys $400M Beverly Hills Property, Doubles Store Size

2/12/2026

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Summary

Story summary

Hermès International S.A., the luxury goods maker, purchased a prime Rodeo Drive property in Beverly Hills for $400 million, the most expensive retail deal in over two decades.
The new location spans nearly 25,000 square feet and will double the size of Hermès' Beverly Hills store.
Hermès has recently increased prices on its popular handbags.

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Story summary

Hermès International S.A., the luxury goods maker, purchased a prime Rodeo Drive property in Beverly Hills for $400 million, the most expensive retail deal in over two decades.
The new location spans nearly 25,000 square feet and will double the size of Hermès' Beverly Hills store.
Hermès has recently increased prices on its popular handbags.