Full Breakdown
Bath & Body Works Launches New Disney Princess Collection
2/12/2026, 8:32:41 PM
Overview of the Collection
Bath & Body Works is set to release its highly anticipated Disney Princess Collection Part 2 on February 13, 2026, following the success of its inaugural launch in 2025. This new collection features five all-new fragrances inspired by iconic Disney Princesses: Aurora, Mulan, Rapunzel, and Snow White, along with a special scent called "Life’s a Fairytale." Additionally, fan-favorite fragrances from the previous collection, inspired by Belle and Tiana, will return. The collection will be available in stores and online in the U.S. and Canada, with an international rollout planned for mid-March.
Key Features of the Collection
The Disney Princess Collection includes a total of 92 products, ranging from body care items like creams and hand soaps to home fragrances and decorative accessories. Prices for the collection start at $1.95 for PocketBac hand sanitizers and go up to $125 for the Castle Candle Pedestal. Each fragrance is designed to capture the essence of its respective princess, offering a blend of floral, fruity, and gourmand notes.
Fragrance Profiles
1. Aurora: Soft rose petals and sandalwood, finished with sparkling fairy dust.
2. Mulan: Magnolia blossom, radiant apricot, and fierce waters.
3. Rapunzel: Glowing sundrop flowers and rich nectar wrapped in golden musk.
4. Snow White: Mystic red apple and ripened fruits against enchanted woods.
5. Life’s a Fairytale: A blend of charming berries, whimsical florals, and warm kingdom woods.
Returning fragrances:
- Belle: Rose petals, sparkling buttercup, and whipped vanilla.
- Tiana: Delicate water lily and gilded amber accented by shimmering bayou woods.
Early Access for Rewards Members
Bath & Body Works rewards members will have exclusive early access to select items from the collection on February 12, 2026, through the Bath & Body Works app. This early access includes the full Life’s a Fairytale assortment, a 3-wick candle pedestal, and a mini fine fragrance mist gift set. The rewards program also offers members points for purchases, special birthday gifts, and exclusive deals.
Official Statements
Jamie Sohosky, Chief Marketing Officer at Bath & Body Works, expressed excitement about the collaboration, stating, “At Bath & Body Works, we believe everyone deserves to feel good, and this collection invites consumers to step into the spirit of each Disney Princess through fragrance.” Liz Shortreed, Senior Vice President of Disney Consumer Products, added, “Through our collaboration with Bath & Body Works, we’re bringing those core elements to life, translating the distinct spirit of each Princess into fragrances and designs fans can enjoy every day.”
Criticism & Opposition
While the collection has garnered enthusiasm from fans, some critics have pointed out that the market for themed fragrances can be oversaturated, potentially diluting the uniqueness of each release. Others have raised concerns about the environmental impact of producing such a large number of products.
What's Next
As the launch date approaches, Bath & Body Works is expected to ramp up marketing efforts to promote the collection. Fans are encouraged to sign up for the rewards program to take advantage of early access and exclusive offers. The collection's success will likely influence future collaborations between Bath & Body Works and Disney, as both brands aim to create immersive experiences for their customers.
