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SoHo's Happier Grocery: Community Hub with Competitive Prices

2/12/2026

42 10 Full Breakdown

Summary

Story summary

Happier Grocery opened in 2023 in SoHo, New York, integrating a grocery store with community events.
The venue features a rooftop garden, art exhibitions, and a guest-in-residence bedroom.
It hosts chess nights and yoga classes and offers a podcast.
Owner Wells Stellberger emphasizes community engagement over profitability.
Prices are competitive, with a mango smoothie under $14 compared with about $20 at similar stores.

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Story summary

Happier Grocery opened in 2023 in SoHo, New York, integrating a grocery store with community events.
The venue features a rooftop garden, art exhibitions, and a guest-in-residence bedroom.
It hosts chess nights and yoga classes and offers a podcast.
Owner Wells Stellberger emphasizes community engagement over profitability.
Prices are competitive, with a mango smoothie under $14 compared with about $20 at similar stores.