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Salford City Rebrands for Global Appeal by 2030

2/12/2026

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Story summary
  • Salford City aims to become the "best small club in the world by 2030" through a rebranding inspired by David Beckham.
  • The club will revert to its traditional orange-and-black colors and update its crest after 77.1% of season ticket holders voted in favor.
  • CEO Gavin Fleig stated the previous red colors did not reflect Salford's heritage and emphasized the need for a recognizable identity.
  • The rebrand aims to attract new supporters while pursuing promotion in EFL League Two.
  • Salford's FA Cup match against Manchester City will offer significant global exposure.