Full Breakdown
Hong Kong's Lunar New Year Reunion Dinners Face Economic Challenges
2/13/2026, 1:56:44 AM
Overview of the Economic Landscape
As Hong Kong approaches the Lunar New Year, restaurateurs are bracing for a challenging season despite a reported increase in bookings for family reunion dinners. The economic climate remains weak, influencing both consumer behavior and restaurant earnings. Lee Kwong-hoi, CEO of Star Seafood Restaurant Group, noted that while bookings for reunion dinners have risen by 10% compared to last year, the overall earnings are expected to remain stable or decline.
Booking Trends and Pricing
The average price for a reunion dinner, which typically accommodates 12 diners, remains consistent at around HK$3,000 (US$383) to HK$4,000. Lee emphasized that price increases were avoided due to the prevailing economic uncertainty. The restaurant chain has seen full bookings from Friday to Monday, with some locations even accommodating two dinner rounds in a single evening, contingent on competition and location.
Decline in Traditional Dishes
In addition to the stable pricing and increased bookings, there has been a notable decline in the sales of traditional dishes such as “poon choi,” a communal stew often enjoyed during the Lunar New Year. Star Seafood Restaurant Group reported a significant 60% drop in sales of this dish, indicating a shift in consumer preferences towards more affordable options during the festive season.
Criticism and Consumer Sentiment
Critics argue that the economic pressures are forcing families to reconsider their spending habits during the Lunar New Year, a time traditionally associated with lavish meals and gatherings. The preference for more budget-friendly menu options reflects broader economic concerns among consumers, who may be prioritizing affordability over tradition.
Official Statements & Responses
Lee Kwong-hoi remarked, “We did not dare raise prices as the economy still seems somewhat weak,” highlighting the cautious approach taken by restaurateurs in response to consumer sentiment. The increase in bookings, while promising, does not necessarily translate into higher earnings, as many families opt for less expensive dining experiences.
What's Next for Hong Kong's Restaurant Industry
As the Lunar New Year approaches, the restaurant industry in Hong Kong will continue to navigate these economic challenges. The focus will likely remain on maintaining customer satisfaction while managing costs, as restaurateurs adapt to changing consumer preferences in a fluctuating market.
Verbatim Quotes
- “We did not dare raise prices as the economy still seems somewhat weak,” — Lee Kwong-hoi, CEO of Star Seafood Restaurant Group
- “Our bookings are full from Friday to Monday, with some branches serving two rounds of dinners in an evening.” — Lee Kwong-hoi, CEO of Star Seafood Restaurant Group
