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Yarn Video Goes Viral: Pets Take Over Media!

2/13/2026

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Story summary
  • A Brooklyn couple's most-watched video is an hour-long clip of yarn enjoyed by their cat Goose.
  • This reflects a shift in media consumption toward content increasingly tailored for pets.
  • YouTube offers extensive videos for animals, and DOGTV provides original programming for dogs in over 20 countries.
  • The trend shows pets becoming integral family members and has led to niche pet content becoming a significant part of the media landscape.