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Cash App Unveils Payment Links for Easy Money Requests

2/13/2026

45 4 Full Breakdown

Summary

Story summary

Cash App is launching payment links that embed hyperlinks in texts, emails, and social media to request money.
The feature aims to reduce friction and lets users add context and tone to requests.
Cash App targets Gen Z, with links supporting group payments and recurring bills.
With 57 million user accounts, Cash App competes with Zelle and Venmo to become more casual and integrated.

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Story summary

Cash App is launching payment links that embed hyperlinks in texts, emails, and social media to request money.
The feature aims to reduce friction and lets users add context and tone to requests.
Cash App targets Gen Z, with links supporting group payments and recurring bills.
With 57 million user accounts, Cash App competes with Zelle and Venmo to become more casual and integrated.