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Wealth Boosts Attractiveness in Dating, Especially for Gen Z

2/13/2026

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Summary

Story summary

LendingTree's survey of 2,000 Americans finds 31% of men and 24% of women believe wealth makes a date more attractive.
Gen Z, at 44%, is more likely to value financial security in dating.
Among people earning over $100,000, 39% consider wealth attractive.
Yet 35% of women prefer partners who earn more, compared with 22% of men.

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Story summary

LendingTree's survey of 2,000 Americans finds 31% of men and 24% of women believe wealth makes a date more attractive.
Gen Z, at 44%, is more likely to value financial security in dating.
Among people earning over $100,000, 39% consider wealth attractive.
Yet 35% of women prefer partners who earn more, compared with 22% of men.