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Story summary
- Oura Rings, produced by Finnish company Oura, are the official wearable for Team USA at the upcoming Olympics.
- The partnership emphasizes a holistic approach to performance, focusing on sleep and recovery metrics.
- Sales rose from 2.5 million rings in June 2024 to over 5.5 million by September 2025.
- Oura plans to expand partnerships beyond the Olympics to enhance athlete wellbeing and performance.
