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Pandora Switches to Platinum-Plated Jewelry Amid Silver Surge

2/13/2026

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Summary

Story summary

Pandora will shift from sterling silver to platinum-plated jewelry due to silver prices more than doubling in the past year.
The change aims to maintain price points and appeal to consumers who value emotional connections over metal purity.
Experts say rising gold prices prompt consumers to view fine jewelry as a long-term investment.
Platinum plating helps keep costs down, though some designers warn about potential quality issues over time.

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Story summary

Pandora will shift from sterling silver to platinum-plated jewelry due to silver prices more than doubling in the past year.
The change aims to maintain price points and appeal to consumers who value emotional connections over metal purity.
Experts say rising gold prices prompt consumers to view fine jewelry as a long-term investment.
Platinum plating helps keep costs down, though some designers warn about potential quality issues over time.